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Simplified practitioners workflow and increased productivity rate by %21.7

Role

Senior UX/UI Designer

Tools

Figma, FigJam, Sketch, Zoom, Jira, UsabilityHub

Team

Product manager, Legal consultant, Developers, 2 UXD, CEO, Co-founder

Deliverables

Stakeholders Interview

User Interviews

Competitive Analysis

Affinity Diagram

User Journeys & Flows

Site Map

Sketches

Mockups

Prototypes

Stakeholders Presentation

Final Specs

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Client

Maka Health is a holistic wellness platform that connects users with a community of practitioners, driven by their vision of "universal wellness." It provides science-backed supplement recommendations and leverages intelligent health data, including the Maka Score, to offer premium platform access to dedicated users. 

Overview

Problem

Doctors need to use multiple platforms for clinic management and Electronic Health Records (EHRs), causing friction in their operational processes. The efficiency issues are adversely affecting their productivity and, consequently, clinic profitability.

Outcome

We created an all-in-one digital platform and introduced a new patient referral feature that simplified practitioners workflow, leading to %21 increase in productivity rate and gave practitioners 64 minutes/day of free time 

01 Discover

Understanding the problem: 

I conducted stakeholders & user interviews to gain insights into the positive and negative experiences of practitioners using existing portals.

Additionally, I inquired about the features that practitioners require but are currently unavailable

 

Activities:

Stakeholders' Interviews

Surveys

User Interviews

Key Insights:

1. %75 use 3+ platforms in their daily workflow

2. Practitioners need a better and easier way to        communicate with patients and other                  practitioners

3. Practitioners don't have an efficient way to          refer patients

Competitive analysis

Looking for opportunities

Now I proceeded with the competitor analysis, a crucial step to understand the existing landscape and identify our unique position in the market. I analyzed the following 2 organizations while my teammate analyzed the other 2.

Strength

  • The side window layer overlays the screen instead of redirecting the user to a new page, enabling them to view their schedule while booking an appointment.

  • Can see a preview of the client.

  • Customization Options: Arya Health allows users to personalize their interface and tailor it to their specific needs

Weakness

  • Insufficient appointment specificity options, such as the ability to add buffer time between appointments, are not available

  • The absence of automated messaging or reminder features is a limitation.

  •  limited integration with third-party systems

  • The absence of automated messaging or reminder features is a limitation.

Competitor Analysis Key Insight:

One key insight that really stood out to me was the fact that none of our competitors provide a simple way to refer patients to other practitioners and share their health records. This, I believe, could be a unique value proposition for us in this market. So, I took the initiative to start a conversation with our stakeholders and suggested bringing in a legal consultant to look into the possibility of adding this feature.

I utilized an affinity diagram to categorize our insights and prioritize features

We determined the significance of insights and features by assessing their influence on the project's success. Each feature was evaluated based on its Impact vs Effort, and we selected high-priority features for inclusion in the MVP.

After prioritizing patient referrals, I collaborated with legal to explore solutions 

After determining that a referral feature would be a valuable aspect of the product, I worked closely with a legal consultant, and engineers to find the balance between usability, technical feasibility, and compliance with industry regulations.

Opportunity

How might we develop a comprehensive platform that enhances efficiency and aligns with Maka Health's primary vision?

Explored different flows, assessing them for efficiency, usability, and compliance

Before starting to sketch solutions, I initiated a discussion on the envisioned flow, emphasizing the potential enhancement of efficiency through meticulous attention to its finer details. The objective was to facilitate swift decision-making and eradicate any user friction within the task flow.

Starting with sketches

Design

Hi-fi Mockup design

I discussed the importance of low fidelity mockups with stakeholders but Due to time constraints, I prioritized stakeholder input and began high-fidelity designs after initial sketches. I consulted practitioners among our stakeholders to share design ideas and gather feedback. We addressed any remaining questions regarding the desired flows and obtained approval before proceeding with the designs.

Design

Implementing solutions

Following productive brainstorming sessions and extensive discussions with stakeholders and potential platform users, we have successfully addressed the key research insights an designed the solutions



 

Solution

To tackle productivity issues and improve platform efficiency, I have introduced a customizable dashboard solution. Practitioners now have the freedom to personalize their dashboard by placing their most frequently used features at the top, optimizing their workflow and increasing efficiency

ability to personalize the layout

Testing

Validating Solutions

I conducted remote usability tests with 5 practitioners using Zoom for each of the main functions which led to 25 participant in total. The tests focused on assessing the usability of flows related to creating new sessions, reviewing upcoming sessions with clients, and handling incoming referrals. Additionally, the tests evaluated the ability to complete multiple tasks within a single flow.


 

Problem 1: No way to search for features

A search bar was added to the dashboard in order to enhance adaptibility and efficiency

Problem 2: Patient's name isn't clearly clickable

patient's name was changed to purple to indicate a clickable button, it'll show patients details when pressed

Problem 3: Practitoners like taking notes during visits

On the patients' profile page, I added previous notes written by practitioners during patients visits. This feature allows practitioners to easily add important information and reminders about the patient for future reference.

Design System - Style Guide

Throughout the project, we created, maintained, and added to the Style Guide. This also included adding components for engaging interactions.

 

DEVELOPER HANDOFF

To ensure the designs worked well, I created a prototype of the website design and ensured to implement plenty of interactions as seen on websites for optimal user engagement and a delightful experience.
 

Prototype:

Once the design screens were finalized, our focus shifted to annotating them meticulously for seamless development. We measured and documented every element on the page, including animations and essential details that developers need to consider during the process.

Organization

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